Privacy policy

Last updated: June 22, 2026

This Privacy Policy explains how Aussie Blooms ("Aussie Blooms", "we", "us" or "our") collects, uses and discloses personal information when you visit aussieblooms.au, place an order, contact customer care, create an account, subscribe to marketing, or use our online flower, gift and hamper delivery services.

By using the website or placing an order, you agree to the handling of personal information described in this policy. If you do not agree, please do not use the website or services.

Information We Collect

We collect information you provide directly, information created through your use of the website, and information from service providers who help us operate the store.

Information You Provide

Contact details: name, email address, phone number, billing address and delivery address.
Recipient details: recipient name, delivery address, phone number, delivery instructions and card message.
Order information: products ordered, delivery date, payment confirmation, account activity, support requests, vouchers, gift certificates and promotional credit activity.
Customer support information: messages, call notes, emails, chat details and any information you choose to provide when asking for help.
Marketing preferences: email, SMS or other communication preferences, including unsubscribe requests.

Information Collected Automatically

We may collect device and usage information when you use the website, including IP address, browser type, device type, pages viewed, referring pages, cart activity, checkout activity and approximate location derived from technical information. We use cookies, pixels and similar technologies to keep the cart working, remember preferences, measure site use, support fraud prevention and help us improve marketing.

Information From Third Parties

We may receive information from Shopify, payment processors, delivery partners, fulfilment partners, analytics providers, marketing platforms, fraud-prevention providers and customer-support tools. Payment information is processed by payment providers and is used to complete the transaction and help protect against fraud.

How We Use Personal Information

To process and fulfil orders, including delivery to the recipient.
To provide customer support, respond to order questions and manage delivery issues.
To operate customer accounts, gift certificates, vouchers, promotional credits and promotional offers.
To send order confirmations, delivery updates, service messages and customer-care replies.
To send marketing messages where permitted by law and your preferences.
To personalise the website, improve products, measure campaign performance and understand customer behaviour.
To detect fraud, protect the website, enforce terms and comply with legal obligations.

How We Share Personal Information

We share personal information only where needed to operate the website, fulfil orders, support customers, market our services, protect the business or comply with law. This may include sharing information with:

Shopify and technology providers that power the online store.
Payment processors and fraud-prevention providers.
Delivery, fulfilment and customer-support partners.
Email, SMS, advertising, analytics and marketing partners.
Professional advisers, insurers, regulators, law-enforcement bodies or courts where required.
Affiliates or successors if our business, assets or operations are transferred or reorganised.

We do not sell customer contact details to unrelated third parties. No mobile opt-in or text message consent is shared with third parties or affiliates for their own marketing purposes.

Cookies and Advertising

We use cookies and similar technologies to operate the cart and checkout, remember preferences, measure website use, support customer service and improve advertising. You can adjust cookie settings in your browser. Blocking cookies may affect cart, checkout, account and support features.

For information about cookies used by Shopify, visit Shopify's Cookie Policy.

Email and SMS Preferences

You can unsubscribe from promotional emails by using the unsubscribe link in the message. You can opt out of promotional SMS messages by following the instructions in the message. We may still send non-promotional messages related to orders, accounts, delivery, customer support, policy updates or security.

Security and Retention

We use technical and organisational safeguards designed to protect personal information. No online system is perfectly secure, so please avoid sending sensitive information through insecure channels.

We keep personal information for as long as needed to provide services, manage accounts, fulfil orders, maintain business records, resolve disputes, prevent fraud and meet legal obligations. Retention periods vary depending on the type of information and the reason we hold it.

Your Rights and Choices

Depending on where you live, you may have rights to access, correct, delete or restrict the use of your personal information. You may also have the right to withdraw consent or object to certain uses. To make a request, contact us using the details below. We may need information to verify your identity before we respond.

Children's Privacy

Our services are not intended for children. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, contact us and we will review the request.

Third-Party Links

The website may link to third-party sites, including payment, delivery, social media, blog and partner websites. We are not responsible for the privacy practices or content of third-party websites. Please review their privacy policies before providing information.

International Processing

Personal information may be processed in Australia, Canada, the United States or other countries where our service providers operate. These countries may have different privacy laws from your location. We use service providers that support our business operations and handle information according to their own legal and contractual obligations.

Changes to This Policy

We may update this Privacy Policy to reflect operational, legal, regulatory or service changes. The updated version will be posted on this page with a revised "Last updated" date.

Contact

For privacy questions or requests, contact Aussie Blooms customer care at [email protected] or call +61 1800 344 045.

This website is operated by Bloomex Pty Ltd (ABN: 27 147 609 443), with its registered office at Level 9, 575 Bourke Street, MELBOURNE VIC 3000. All products and services purchased through this site are supplied by Bloomex Pty Ltd. By placing an order on this site, you are entering into a contract with Bloomex Pty Ltd. For more information about your rights under Australian Consumer Law, please see our Terms & Conditions and Returns Policy.